Formula.
Projects find users by on-chain criteria and offer BNB rewards for a first reply.
Users choose whether to participate, claim message rewards, and keep the conversation going.
See how a conversation begins
See the message and reward before deciding to reply.
From invitation to claiming a reward, every step is clear.
Connecting a wallet is not permission to spend its assets
More than a promise of security.
Understand the permissions requested and where funds go, then decide for yourself.
For users: earn rewards without a deposit
No permission to debit your wallet is neededFormula cannot use a login signature to move your wallet assets
For promoters: use a dedicated wallet to limit exposure
The platform can transfer assets within your allowance
Confirm each BNB deposit transfer
Contracts may still contain vulnerabilities or be attacked
Withdrawals are subject to limits and risk controls
Two goals, two clear paths
No platform terminology to learn first.
Explore projects and earn rewards, or find the right people to talk to?
I want BNB rewards
Connect wallet
Sign in and agree to join. No deposit needed
Read and reply
Choose which invitations to answer. Your first reply unlocks that message's reward
Claim to your Formula balance
Claim unlocked rewards into your withdrawable user balance
Withdraw or keep talking
Withdraw to your current wallet when eligible, and continue the conversation
• Further replies do not earn this first-message reward again
I want to promote
Connect and deposit
Use a dedicated wallet with your campaign budget and gas
Filter your target users
Filter opted-in users by public on-chain activity and platform criteria
Set your budget and send
Write your message and confirm the reward and referral split
Review responses and follow up
Track delivery, replies, and claims, then follow up with respondents
• Rewards encourage first replies, not guaranteed sales or conversions
Why Formula
Real users
On-chain criteria for precise targeting
Two-way conversations
Go beyond one-way ads with direct conversations
Fund security
Login does not authorize debits. Deposited budgets are held in platform custody and carry custody risk
Referral rewards
Share your link and earn a 3% commission when referred users are selected
Transparent and verifiable
Track deposits and withdrawals on-chain and review platform records
Early subsidies
Projects may receive subsidies during the first 3 months
Get started
For users
Want to earn BNB rewards?
Connect your wallet to receive messages
Connecting does not approve asset transfers
For promoters
Want to reach real users?
Fund your campaign and send targeted messages
For project teams, KOLs, and individuals
Your questions, answered
Wallets, rewards, and campaign budgets:
here are the rules worth knowing.